Power big meet 2012 election

Obama tells Russia's Medvedev more flexibility after election | Reuters

power big meet 2012 election

“Since is an election year in both countries, with an election and leadership transition in Russia and an election in the United States, it is. Big Data revolutionized the way American politicians win elections. Big Data — a combination of massive technological power and endlessly . Barack Obama in to Trump in , but let's take it even a step further. . And it's a key element of the journalism we showcase on "Meet the Press" and. The new doc 'Meet the Donors' exposes our broken political system In , the two major parties spent $ million on the general election; in , and the uber-wealthy wield disproportionate power over elections.

Of course, many journalists, pundits and politicos who are ill-equipped to interpret data were not short of opinions prior to the election.

power big meet 2012 election

In the end, data-driven analytics triumphed over hunches and experience. Vindication and respect are due for the quantitative minds.

Important Role for Analytics Analytics played a bigger and more important role in the election than just predicting the outcome.

Analytics was an integral part of the political campaign. In recent elections, Republican and Democratic campaigns have employed data-driven analytics and social-media data to stay ahead of the competition, but the Democrats clearly had the competitive advantage in the presidential. Note that Facebook was 10 times bigger in than it was in During the six months leading up to the election, the Obama team launched a full-scale and all-front campaign, leveraging Web, mobile, TV, call, social media and analytics to directly micro-target potential voters and donors with tailored messages.

Compared to previous presidential campaigns in andthe campaign was going digital and analytical across all channels. The Obama campaign management hired a multi-disciplinary team of statisticians, predictive modelers, data-mining experts, mathematicians, software programmers and quantitative analysts. It eventually built an entire analytics department five times as large as that of its campaign. In an interview with Time magazine, a group of Obama senior campaign advisers revealed an enormous data effort to support fundraising, micro-targeting TV ads and modeling of swing-state voters.

They first went through a data integration process to consolidate many disparate databases and create a single, massive system that merged information collected from pollsters, fundraisers, field workers and consumer databases as well as social-media and mobile contacts with the Democratic voter files in the swing states [4].

The advantage of the integrated system is that analytics could be performed effectively across multiple datasets from multiple channels — the ability to connect the digital dots. Furthermore, the information could be shared across the entire organization seamlessly, without multiple versions of the same data or potential data quality issues. The advisers ran experimental campaigns, and analysts factored the results into the models to refine and improve them.

Big data and analytics played a critical role in fund raising too. Fund-raisers, such as George Clooney and Sarah Jessica Parker, were picked by number crunchers through data-mining discovery to match their appeals to certain donors and maximize the star powers.

Fund-raising e-mail and text messages targeting certain demographics were tested first among supporters with different subject lines and contents on a small scale and subsequently achieved better results among potential voters on a larger scale. Fund-raising metrics were carefully gauged and analyzed between executions.

Big data, analytics and elections | Analytics Magazine

Here again the team relied on big data analytics rather than on outside media consultants and experts to decide where and when ads should run. We want our kids to grow up in a country where they have access to the best schools and the best teachers — cheers, applause — a country that lives up to its legacy as the global leader in technology and discovery and innovation — scattered cheers, applause — with all of the good jobs and new businesses that follow.

We want our children to live in an America that isn't burdened by debt, that isn't weakened up by inequality, that isn't threatened by the destructive power of a warming planet. We want to pass on a country that's safe and respected and admired around the world, a nation that is defended by the strongest military on Earth and the best troops this — this world has ever known — cheers, applause — but also a country that moves with confidence beyond this time of war to shape a peace that is built on the promise of freedom and dignity for every human being.

We believe in a generous America, in a compassionate America, in a tolerant America open to the dreams of an immigrant's daughter who studies in our schools and pledges to our flag — cheers, applause — to the young boy on the south side of Chicago who sees a life beyond the nearest street corner — cheers, applause — to the furniture worker's child in North Carolina who wants to become a doctor or a scientist, an engineer or an entrepreneur, a diplomat or even a president.

Power Big Meet 2012: a photographic essay

That's the — cheers, applause — that's the future we hope for. That's the vision we share. That's where we need to go — forward. That's where we need to go. Now, we will disagree, sometimes fiercely, about how to get there. As it has for more than two centuries, progress will come in fits and starts.

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It's not always a straight line. It's not always a smooth path. By itself, the recognition that we have common hopes and dreams won't end all the gridlock, resolve all our problems or substitute for the painstaking work of building consensus and making the difficult compromises needed to move this country forward.

But that common bond is where we must begin. Our economy is recovering. A decade of war is ending. A long campaign is now over. And whether I earned your vote or not, I have listened to you. I have learned from you. And you've made me a better president. And with your stories and your struggles, I return to the White House more determined and more inspired than ever about the work there is to do and the future that lies ahead.

Tonight you voted for action, not politics as usual. You elected us to focus on your jobs, not ours.

power big meet 2012 election

And in the coming weeks and months, I am looking forward to reaching out and working with leaders of both parties to meet the challenges we can only solve together — reducing our deficit, reforming our tax code, fixing our immigration system, freeing ourselves from foreign oil.

We've got more work to do. But that doesn't mean your work is done. The role of citizens in our democracy does not end with your vote.

power big meet 2012 election

America's never been about what can be done for us; it's about what can be done by us together, through the hard and frustrating but necessary work of self-government. That's the principle we were founded on. This country has more wealth than any nation, but that's not what makes us rich. We have the most powerful military in history, but that's not what makes us strong. Our university, our culture are all the envy of the world, but that's not what keeps the world coming to our shores.

What makes America exceptional are the bonds that hold together the most diverse nation on Earth, the belief that our destiny is shared — cheers, applause — that this country only works when we accept certain obligations to one another and to future generations, so that the freedom which so many Americans have fought for and died for come with responsibilities as well as rights, and among those are love and charity and duty and patriotism. That's what makes America great.

I am hopeful tonight because I have seen this spirit at work in America. I've seen it in the family business whose owners would rather cut their own pay than lay off their neighbours and in the workers who would rather cut back their hours than see a friend lose a job.

I've seen it in the soldiers who re-enlist after losing a limb and in those Seals who charged up the stairs into darkness and danger because they knew there was a buddy behind them watching their back. I've seen it on the shores of New Jersey and New York, where leaders from every party and level of government have swept aside their differences to help a community rebuild from the wreckage of a terrible storm. And I saw it just the other day in Mentor, Ohio, where a father told the story of his eight-year-old daughter whose long battle with leukaemia nearly cost their family everything had it not been for healthcare reform passing just a few months before the insurance company was about to stop paying for her care.

I had an opportunity to not just talk to the father but meet this incredible daughter of his.

power big meet 2012 election

And when he spoke to the crowd, listening to that father's story, every parent in that room had tears in their eyes because we knew that little girl could be our own. And I know that every American wants her future to be just as bright.

That's who we are. That's the country I'm so proud to lead as your president. And tonight, despite all the hardship we've been through, despite all the frustrations of Washington, I've never been more hopeful about our future. I have never been more hopeful about America. And I ask you to sustain that hope.

power big meet 2012 election

I'm not talking about the wishful idealism that allows us to just sit on the sidelines or shirk from a fight. I have always believed that hope is that stubborn thing inside us that insists, despite all the evidence to the contrary, that something better awaits us so long as we have the courage to keep reaching, to keep working, to keep fighting. America, I believe we can build on the progress we've made and continue to fight for new jobs and new opportunities and new security for the middle class.

I believe we can keep the promise of our founding, the idea that if you're willing to work hard, it doesn't matter who you are or where you come from or what you look like or where you love.