Business Relationship Management: A Discipline or Role? - The Blend: A West Monroe Partners Blog
Mar 15, Customer Relationship Management, strategic alignment, . In strategic CRM, the goal is to align the business strategy of the firm with the. Business Relationship Management (BRM) is the part of the ITIL framework The Business Relationship Manager helps to align business IT. The Business Relationship Manager role is often the key to achieving alignment between IT and the business. Here, two industry veterans.
And these two values should be related. That is, if we get a perceived value from IT but not from the business then we have a problem.
It means that IT is delivering solutions they think is of value to the business when in fact it is not. So the question now becomes: BRMs have an understanding of business processes and how IT solutions are or ca be deployed to meet the business requirements. In fact, there can be two types of BRMs. The Strategic BRM acts as the translator, liaison, and diplomat between the two groups.
Modern Business Relationship Management and ITIL | AXELOS
Their job is the build, develop, and nurture relationships with key business and IT stakeholders. They also interact with business management and key users to ensure they understand and are making full use of the system capabilities.
Another consideration is the language use to communicate between the business and IT can influence the type of relationship we have with them. To enable better business and IT convergence, we need to learn how to talk more like a strategic partner instead of an order taker.
Business Relationship Management: A Discipline or Role?
The industry talks about how the business and IT need to work together to achieve common organizational goals. BRMs act as liaisons, ambassadors, and translators. While business relationship management might be the job of one or more dedicated BRMs, it is also the way to run a successful business.
Business is a relationship—BRM is the way to foster it. Changing Business Context I was working with a global building materials company at its operations in the Philippines when I started my career in We deployed a website in so that our customers can order Cement online.
We faced major hurdles in convincing our customers to go online to order. One day, I drove with one of our sales representatives and accompanied him on sales visits.
It was on one of our interactions with a customer in a small business location that one store owner asked: This was the question that led to a simple mobile selling application that we built and deployed later that became more successful than the website.
With this crude B2B solution, we also pushed payment reminders to customers and sent warm birthday greetings. As additional context to this successful deployment, during the early s, SMS or Text Messaging became a phenomenon in the Philippines.
Literally everyone was texting. The use of SMS technology became pervasive. Today, we are doing beyond SMS. Information technologies IT such as cloud computing, the Internet of Things IoTartificial intelligence AImobile computing, data analytics, 3-D printing, virtual reality, and robotics are transforming industries, economies, and lives around the globe.
The number of formerly successful companies being driven to obscurity by agile, tech-savvy competitors and substitute products grows daily. This exponential development of technology also made technology easier to use and more accessible.Business Relationship Management Professional - an Introduction
We have gone from an era where only a few people have access to information and technology, to one where it is virtually in everything we do. In business, this results in IT capabilities becoming more embedded into business capabilities.